The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don't copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and their innovative capabilities to attain long-term success.Would you like to be one of those organizations? You can be. In fact, all companies can be more creative and innovative no matter what their expertise, product, or service. When you apply creativity and innovation to everything aspect of your business, you are able to stay ahead of a changing marketplace and the competition
What is Creativity?
Creativity is a function of knowledge, curiosity, imagination, and evaluation. The greater your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services. But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the embryonic ideas must be evaluated and developed into usable ideas. In other words, there really is a process.
To help you master that process, you first must understand three important levels of creativity, which are discovery, invention, and creation.
9 Strategies for Increasing your Creativity and Innovation
Now that you understand the various levels of creativity, you can implement some strategies that will boost your company's ability to create and innovate.
- Truly creative people have developed their ability to observe and to use all of their senses, which can get dull over time. Take time to "sharpen the blade" and take everything in.
- Innovation is based on knowledge. Therefore, you need to continually expand your knowledge base. Read things you don't normally read.
- Your perceptions may limit your reasoning. Be careful about how you're perceiving things. In other words, defer judgment.
- Practice guided imagery so you can "see" a concept come to life.
- Let your ideas "incubate" by taking a break from them. For example, when I'm working on a big business project, one of the best things I can do to take a break from it is play my guitar or the flute for a few minutes, or take a ride on my motorcycle. It shifts my brain into another place and helps me be more innovative and creative.
- Experience as much as you can. Exposure puts more ideas into your subconscious. Actively seek out new experiences to broaden your experience portfolio.
- Treat patterns as part of the problem. Recognizing a new pattern is very useful, but be careful not to become part of it.
- Redefine the problem completely. One of the lines I've been sharing for the past few decades is: "Your problem is not the problem; there is another problem. When you define the real problem, you can solve it and move on." After all, if you had correctly defined the real problem, you would have solved it long ago because all problems have solutions.
- Look where others aren't looking to see what others aren't seeing.
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